Deadwood was founded in 2012 by Carl Ollson and Felix von Bahder who met working in a jeans shop together in Stockholm. Soon they would begin dreaming of creating a store concept of their own, one that truly embodied their personalities and aesthetics. Said and done, the dream came true and one day the doors opened to their very own store. It was a treasure chest for curated vintage and up and coming brands. They began cultivating the idea of starting a clothing line of their own, one that could be an antidote to everything that was wrong with the fashion industry. Deadwood was born.
The idea of using waste materials as our main source evolved naturally from the fact that we mixed vintage clothing with new garments in our first store. When we at one point tried to find some nice leather jackets to sell we soon realized it was not an easy task. We had a really clear idea of what the perfect biker jacket looked like, but it turned out newly produced leather jackets from the brands we liked were far too expensive for our punk-rock meager wallets, and good looking vintage jackets were almost impossible to find. We thought the perfect solution was to make them ourselves, but to use vintage garments as raw material! We knew some people working at the vintage markets down in Bangkok and asked if they could help us. The patchy looking biker perfecto jackets were in fact far from perfect but the fans of the store back in Stockholm liked what we were trying to do. So initially the whole idea was basically a vintage rework project. The years that followed have been a journey to refine the sourcing, design and quality to something that we are now incredibly proud of. Today, instead of used vintage garments we use production leftovers, deadstock materials and factory offcuts for our collection. So we are still turning trash to treasure, so to speak, but today in a more refined way.
How do we source our leather?
Our way of sourcing has evolved and refined over the years. From simply chopping up old leather jackets and patching them together into new ones, like we did in the beginning, our effort has shifted into making the leather industry more waste efficient by using production waste. 30-40 percent of leather is discarded after tanning and cutting. Some skins are for example being rejected due to small blemishes that can easily be cut out. Much of the offcuts from garment and furniture production are thrown away only to end up in the landfill or incinerated. However, by using more cutlines and applying some brains and dedication in sourcing we have been able to use material that most brands would consider worthless. To us it is golden.
From trash to treasure
“We strive for sustainability in everything we do. For us that means making use of materials that otherwise would have gone to waste.”
Not just leather
At Deadwood we hope to inspire by thinking and doing things differently. That outside-the-box oddball mentality has been in our DNA since day one and we stay open-minded pushing boundaries continuously. Some years ago Deadwood launched the first vegan jacket line made from Cactus leather, and recently we introduced the world's first ready-to-wear collection made entirely from Fine Mycelium™. There are times when we up-cycle deadstock fabrics, other times we experiment with recycled forms of fleece, cotton and aluminum. So what is the common tread here? Our vision is that 80% of all our materials should be recycled or up-cycled, and the rest need to exhibit other undeniable environmental or ethical upsides, such as plant based leather alternatives. Basically, every Deadwood garment should tell a story that will put a smile on your face.