We strive for sustainability in everything we do. For us that means making use of materials that otherwise would have gone to waste, making the fashion industry more waste efficient. At Deadwood we started out with leather. 30-40 percent of leather is discarded after tanning or cutting. Some skins are being rejected and discarded due to small blemishes that can easily be cut out. Much of the offcuts from garment and furniture production are thrown away only to end up in the landfill. All this is our goldmine; this is what we make our garments from. By using more cutlines and applying some brains and dedication in sourcing we have been able to use what most brands would consider trash. To us it’s treasure!
Deadwood is not just leather, we work with a plethora of materials. But our methods are just as relevant there. Our vision is that 80% of all our materials should be recycled or up-cycled, and the rest need to exhibit other undeniable environmental or ethical upsides, such as plant based leather alternatives. Basically, every Deadwood garment should tell a story that will put a smile on your face.
When we talk sustainability we should mention durability, which is also a major concern. We need to create clothes that will stand the test of time and garments that when they finally wear out actually deserve repairing. Lastly, our notion of sustainability also means trying to create timeless designs that age well. In Deadwood terms, managing the planet's resources intelligently is a matter of common sense, of course sprinkled with some creativity and a fair bit of balls to shake up the old ways.